P.R. Pitching Tips
Have a great story idea, new client or interesting product? Cool! I’d love to hear about it. But if you randomly add me to your distribution lists or pitch topics that are so off my usual beat as to be laughable, I’ll probably delete your pitch or add you to my spam folder.I’ll add links to some of my more popular stories on these topics to give you an idea of what does well and what I’m interested in learning more about.
I’d sum up my overall ethos in a word (or three)- practical everyday luxury, but if you want some more in-depth ideas, topics I cover most often include (in no particular order, of course):
Lifestyle. Which includes but isn’t limited to:
Beauty/Fashion/Accessories/Trends: Anything from the newest lip gloss to shampoo that makes your hair shine on (like a crazy diamond) to the comfiest shoes, sunglasses, earring or trendy handbags. Basic beauty, luxury products, skincare, treatments and more all pique my (and my readers’) interest.
Travel/Destinations: I try to concentrate on national travel but am always open to hearing and learning about new and interesting destinations. I’m most interested in luxury travel, spa, places with interesting history (revolutionary or NYC/Brooklyn or Jewish history are particular favorites), spectacular views/rooms or service or even a (friendly) ghost or two.
Food: My particular areas of interest are meal prep services, unusual condiments or add-ons, vegetarian, vegan, cooking classes, updated versions of things we already love, trendy ingredients, baking, or healthier snacks. Chocolate and wine also top my list, but please tell me what makes your brand or client unusual.
Celebrity/Hollywood/Movies/TV/Books: Anything from interviews with celebrities who are more than just another pretty face, costume designers, set designers, to those who support interesting causes or have a story or lifestyle that veer off the typical patch. I sometimes recap shows, more frequently, I tie in celebrity and TV/movie trends with my stories. I’m a pop culture sponge- gimme what you’ve got.
Business/Career: I am always looking for entrepreneurs or those on the C level with messaging or ways of doing business that are out of the box and interesting enough for the rest of us to learn from. I am particularly fond of mom & pop type businesses that do incredibly well.
Gift guides: I write many gift guides yearly for several outlets. I generally cover Christmas, Chanukah, Mother’s Day, Father’s Day, Graduation, Wedding, Housewarming, Birthday, Hostess and more.
Round Ups: I love writing new product rounds ups on everything from skincare to tech to home office to random things you can pick up at the airport.
Holidays: The goofier and more fun the better, though I write about the big ones as well.
Health and Fitness: I cover this on a limited basis, but am happy to hear about new fitness routines for the average person, workout gear, nutritionist tips, etc.
Wellness/Mindfulness: Try me. I’m open to hearing about it.
DIY: Oh, bring it. I love writing about crafts, new products, DIY projects or tools and more.
Women and culture: Strong women in business, women founded/owned companies, companies that try to hire more women or pay them more fairly.
Made in the U.S.A.: I love learning about locally made or sourced products.
Quirky, indie, unusual: love it. Can’t get enough.
Wonder Woman: Oh, just pitch already please.
Use the handy dandy form below to pitch: